You might not think that something like title tags at the top of your site pages are that important, but they really are.
They may not mean the difference between success or failure for your business but they’re quite important to a bunch of different parts of your SEO. Social media treats title tags differently but that doesn’t mean that you’ve got to do anything that differently with them that goes against the established practices.
There are several strategies you can employ with a new site, and you are shooting for high rankings in the search engines. But remember you need to know what you want to do before you begin building the site. So in this case, you can choose those phrases that will give you an aggregate respectable amount of monthly traffic. Basically, take all of the keyword phrases you want to use, and then figure out how much traffic they will bring you altogether. You should probably avoid very long tail keywords. Typically, these do not bring very much traffic to websites at all. Designing a new website always requires keeping SEO in mind, along with making something that is innovative. You should include both phrases that are harder to rank for as well as easier phrases. Then you focus mainly on getting all the PR you can to the easier pages. Harder phrase pages should still get back links, even if you’re focused on the easier phrases first. It will be virtually effortless to get your pages ranked sooner if you rank your easy pages first, which will help rank your harder ones. People new to IM me think that this is a novel strategy, but in reality, it is not new and has been used for years.
On page factor mistakes can really be avoided as long as you have the right knowledge to implement each day. When you don’t know something, you have no way of correcting mistakes that you make. That is how newbies operate with SEO. Specifically, you should never use “Home Page” in the title tag – a very common newbie mistake! Seemingly, people know what they are doing on the first page as this usually survives this error. However, if the error is there, the person did not know what they were doing at all. Unless you are optimizing for the phrase Home Page, it is unlikely that you will ever see it there. You should not do this. It is something you want to avoid doing.
The best news you can get is that it is easy to come up with title tags. All you have to know is how to approach it so that you can get it done. There are definite ways to write them so that they actually help your site instead of hurting it (and so that they don’t contribute to anything negative). – Omaha SEO Pro